Analytics & Attribution

Feel free to contact us to get more information about our services.

At Scalewhale, we specialize in technical marketing and automation, helping businesses unlock the full potential of their data. Our analytics services enable you to make informed decisions, optimize your marketing strategies, and drive growth. 

Example projects that you can engage us on:

Marketing Attribution

Understand the true impact of your marketing efforts. 

Our marketing attribution services help you identify the channels, campaigns, and touchpoints that drive conversions, allowing you to optimize your marketing spending and allocate resources effectively.

  1. We start by assessing your current attribution model and identifying areas for improvement. 
  2. Then, we'll work with you to develop and implement a data-driven attribution model tailored to your organization's unique needs. 
  3. With our expert guidance, you can make informed decisions that drive growth and enhance your marketing performance.

Analytics Stack Evaluations & Implementations

Your marketing technology stack is critical in driving growth, and having the right analytics tools is essential. Our analytics stack implementation services help you integrate your organization with the best analytics tools and platforms, ensuring you have the right infrastructure to drive growth.

We'll begin by assessing your analytics stack and identifying gaps or inefficiencies. Then, we'll work with you to select and implement the most suitable analytics tools for your organization, considering factors such as ease of use, scalability, and compatibility with your existing systems.

Reporting Automation

Manual reporting can be time-consuming and error-prone, hindering your ability to make data-driven decisions. 

Our reporting automation services help you streamline your reporting process by setting up automated dashboards and reports that deliver the right data to the right people.

We'll work closely with your team to understand your reporting requirements and identify the key metrics that drive your business. Then, we'll design and implement custom dashboards and reports that provide real-time insights into your marketing performance, enabling you to make informed decisions and optimize your strategies.

Event Tracking Plans & Schema

A comprehensive event-tracking plan is vital for maximizing the value of your data. Our team will work with you to define and implement a tracking strategy that aligns with your business goals, ensuring you collect the right data to optimize your marketing efforts.

We'll start by understanding your marketing objectives and desired outcomes. Then, we'll help you identify the key events and user actions that need to be tracked, design a tracking plan that captures the necessary data, and implement the plan using industry-leading analytics tools.

A/B Testing & Optimizations

Data-backed A/B testing is crucial for improving marketing performance and understanding what works best for your target audience. Our team will design, implement, and analyze experiments that test various elements of your marketing campaigns, from copy and design to channel and timing.

We'll start by identifying the areas of your marketing that could benefit from optimization and formulating hypotheses to test. Next, we'll set up and run the experiments, using industry-leading tools and best practices. Finally, we'll analyze the results, providing actionable insights and recommendations for improvement.

Complex Tracking Use Cases (Mobile App, B2B, Online & Offline, etc.)

We understand many common use cases feel intimidating, so we're here to help you navigate them. We provide expert consultancy on several subjects that may feel daunting, including, but not limited to:

  • Mobile App Analytics & Attribution
  • Cross-Platform Tracking
  • Cross-domain Tracking
  • Offline to Online Tracking (& Vice Versa)
  • Long User Journey Tracking
  • B2B Touchpoints

We'll guide you with any of these use cases and ensure you understand what we're doing.